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Rodarte, Catherine Opie, Alec Soth
“For this book, two photographers were commissioned by Rodarte. The designers provided Alec Soth with a map of California, marked with suggested routes and sites, as well as loose instructions for photographic content (Condors, forest fires, people sleeping, etc). Catherine Opie’s task was to photograph the clothing on models. One camera follows a roadmap, the other documents design. Informed by a cartographic impulse, or by the desire to link fashion design to the production of spaces and worlds, the book folds the trajectory and speed of a road trip into the static fashion image. The book, itself a kind of map or topological system, also splits the fashion image in two: landscape and portrait. […] And who are the models in Opie’s photographs? Some are friends, some are strangers, others were probably hired from an agency. In any case, this is not a typical casting: the Rodarte brand has been populated by models and non-models, insiders and outsiders, inviting a sort of social erosion or contamination between body types, age groups, gender orientations and life-forms. Step by step, shot by shot, the book disorients the fashion image and reactivates it as a map instead. In the book, fashion keeps getting away from itself, losing itself.” —John Kelsey
By Kate and Laura Mulleavy. Photographs by Catherine Opie, Alec Soth. Edited by Brian Phillips. Text insert by John Kelsey.
Hardcover, 10 in. x 13 in., 176 pages, color photos on matte paper, edition of 2000, 2011.
Our copies are
signed with illustration by Kate and Laura Mulleavy.
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